Probable Niche

We've identified the niche as car insurance.

car insurance

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as car insurance.

insurance, car, auto insurance, auto, insurance quotes, cars, quotes, life insurance, life, online, insurance companies, home, insurance policy, health insurance, health, policy, coverage, cheap, insurances, best's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 01:56 UTC on June 26, 2011. The source was comprised of 19298 characters, of which 16203 are code, leaving an organic character count of 3095. The total word count on the home page is 506. We filtered out 10 numbers, 153 common words, and 12 words shorter than three characters in length, leaving an impact word count of 319. The size of the lexicon (number of unique words) is only 110. We extracted seventeen top keywords, leaving 15.45% above the threshold. The number of phrases above the threshold was nineteen.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
car insurance4327.04%
insurance excess106.28%
insurance companies63.77%
cheaper car63.77%
insurance tips53.14%
risk list42.51%
postcode risk 42.51%
excess tips 42.51%
named driver31.88%
insurance policy31.88%
insurance explained31.88%
driver car31.88%
web design21.25%
policy extras 21.25%
fully comprehensive21.25%
design kent21.25%
design fresh21.25%
comprehensive car21.25%
claims bonus21.25%

Domain Name Keywords

We found 5 significant keywords appearing in the domain name
  1. cars
  2. insurance
  3. explained
  4. car insurance
  5. insurance explained


Source Character Count 19298
Code Character Count 16203
Organic Character Count 3095
Filtered Numbers 10
Filtered Words (Common) 153
Filtered Words (Short) 12
Total Word Count 506
Impact Paragraph Count 408
Impact Word Count 319
Impact Lexicon Size 110


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